Marketing & Distribution

//Marketing & Distribution

6 Important Objectives of Effective Distribution Channel

By |2019-07-11T11:20:13+00:00October 21st, 2018|Categories: Industry News, Marketing & Distribution|

Article shared by  A distribution channel is a network of firms that are interconnected in their quest to provide sellers a means of infusing the marketplace with goods and buyers a means of purchasing those goods, doing all as efficiently and profitably as possible. The channels of distribution are designed to achieve following objectives: 1. Product Availability: [...]

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What Is Marketing Channel and Various Channels of Distribution?

By |2019-07-11T11:20:15+00:00October 21st, 2018|Categories: Industry News, Marketing & Distribution|

Although the principles remain the same, the practice of distribution has changed dramatically in the past 100 years, and even more so since the advent of the ‘Internet of Things’. A seismic shift has been the introduction of affiliate partners and programs in the strategy of distribution channel marketing and channel sales management. Originally published on Tenfold.com It’s about [...]

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