Marketing

7 Digital Marketing Techniques That Are Evergreen

By |2019-07-11T11:20:12+00:00October 21st, 2018|Categories: Industry News, Marketing|

Every marketer will agree that marketing strategies are very valuable. Revenue figures may vary depending on the investments that a business makes. However, it is a no-brainer that marketing plays a significant role in the success of a business, whether big or small. Consider small businesses that use 1% of their income on average, for marketing. [...]

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First steps in marketing split testing

By |2019-07-11T11:20:14+00:00October 21st, 2018|Categories: Industry News, Marketing|

How to make decisions [at least 95%] confidently In this data-driven age of marketing, we’re often told that it’s all about testing, optimizing and testing again. Then, of course, there are people who seem like experts who tell us that we should never, ever, use automated bidding strategies. Why not? Do they know everything about every [...]

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